Social Media Marketing

Course Overview

Social media marketing refers to the process of gaining traffic, attention or branding through social media sites. This course will provide you with the know how to plan and manage your communications and marketing through the rapidly emerging and influential social networks including Facebook, Twitter, YouTube, LinkedIn and Google+. It will provide you with techniques and tools to understand and harness the opportunities provided by best practice social media marketing and online PR.

Course Details
Social Media Marketing is now one of the most important and maturing of the digital marketing channels available to marketers. This course will teach you how to get started and then how to use social media marketing to increase your online traffic, build your business or develop your brand (for your company or yourself). We will be using case studies that are currently using Facebook, Twitter & LinkedIn to effectively enhance their online presence and attract visitors.

Why Attend This Course

You will learn how to build and develop a community of followers and fans online and methodologies in social media marketing, including:

Establishing your goals for social media marketing success
Writing for the social web
Listening and researching online conversations
Publishing a business blog to boost your online visibility
Tips for building visibility of your social networking profiles
Attract leads, boost sales and retain customers through social networks:

How to use Facebook to promote your businesses covering:
customizing your Facebook Page to ensure that it is integrated into your overall marketing and sales plan
running promotions that comply with Facebook guidelines
promoting your events on Facebook
exploring new opportunities to promote your business through Facebook Places and forthcoming Facebook Deals
how to increase engagement, lead generation and sales through Facebook

How to support your business goals with Twitter including:
increasing awareness and visibility of your brand
building a strategic network of influencers
best practice for promoting your offers and increasing sales of your products and services

How to present a professional profile for yourself and your business on LinkedIn including:
how to write a professional profile
the etiquette of building your network online
building your online visibility with strategic contacts through participating in groups
developing your company profile on LinkedIn

Course Topics
Establishing your goals for social media marketing success
Writing for the social web
Listening and researching online conversations
Tips for building visibility of your social networking profiles
Attract leads, boost sales and retain customers through social networks
Customizing your Facebook Page to ensure that it is integrated into your overall marketing and sales plan
Running promotions that comply with Facebook guidelines
Promoting your events on Facebook
Exploring new opportunities to promote your business through Facebook Places
Increasing awareness and visibility of your brand on Twitter
Building a strategic network of influencers on Twitter
Best practice for promoting your offers and increasing sales of your products and services
The etiquette of building your network on LinkedIn
Building your online visibility with strategic contacts through participating in LinkedIn groups
Developing your company profile on LinkedIn

Who Should Attend

Relevant to owner/ managers, business leaders, marketing personnel, entrepreneurs, sales and PR professionals who want to learn how to integrate Facebook, Twitter, LinkedIn, YouTube and Google + into their marketing communications plans.


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