Social Media Marketing
“Social media is a great way to drive repeat business and to attract new customers”. Social Media has changed the way people connect, discover, and share information. Here’s what you need to know :
Introduction to Social Media and Social Networking
What is Social Media?; A brief history of Social Media; How Social Media Works; Why should a business use Social Media; The power of Social Media in the Marketing and Advertising Arena; Introduction to Social Media Marketing Techniques; Understanding your audience; Social Network Platforms and Applications; Establishing new categories of relationships with your customers; Accumulating Social Capital; The future of Social Networking.
How Social Media is transforming the way we do Business
Social Sales; Transforming the Sales Cycle; Building relationships with your customers; Using customer testimonials on your site; Building a rapport with your customers; Online customer support; Social Network Marketing; Creating specific advertising campaigns; Reaching Passive Buyers; Loyalty and Engagement; Brand Advertising; Social Distribution; Social Ads; Viral Marketing; Challenges and Limitations; Social Innovation; Concept generation; Collaboration and Feedback; Commercial Implementation; Continual Iteration; Social Recruiting; The use of Social Networks for recruiting; Sourcing Candidates; Active Candidates; Passive Candidates; Candidate References; Getting Referrals from Extended Networks; Targeting Specialized Networks; Employer Reputation; Keeping In Touch.
What is Facebook; Who uses Facebook; How can Facebook benefit a business; Understanding the Facebook environment; Defining your profile; Editing your profile; Searching for and adding friends; Using the Facebook Wall feature; Using pictures on your Facebook profile; Using the News Feed feature; Controlling what people see – using the Hide feature; Facebook Messaging; Facebook Groups; Facebook Links; Facebook Applications; Browsing for Applications; Including Business Applications; Finding Help – the Facebook Community; The Architecture of a Facebook Page; Understanding Facebook Advertising; Developing a Facebook Marketing Plan; Facebook Groups, Hosting Facebook Events; Case Study Sites.
Introduction to Twitter; Understanding a Tweet; Decoding the elements of a Tweet; Creating and modifying your profile; Adding a profile icon; Finding people and uploading contacts; Following someone on Twitter; Adding followers to your account; Using Twitter Badges; Creating a Tweet; Working within the constraints of a Tweet – getting your message out in 140 characters or less; Re-tweeting; Sharing Links – Using TinyURL.com; Using Twitter with Mobile Devices; Using Twitter Goodies; Adding Twitter to Blogs; Connecting Twitter to Facebook, Direct Messages; Planning your Twitter Marketing Strategy; Building a Twitter Tribe; Case Study Sites.
Introduction to YouTube; Understanding YouTube; Browsing on YouTube; YouTube as a social media site; YouTube as a business tool; Creating a YouTube account; Linking to your Gmail account; Creating a video for YouTube; Using Open Source Video Editing Software; Adding voiceovers, soundtracks and special effects to your videos; Formatting Videos for Uploading; Uploading Videos to YouTube; Downloading videos from YouTube; Linking and Embedding videos in your own website; Posting comments on other peoples videos; Comparing YouTube and Facebook; Sharing Videos with Facebook; Sharing Videos with Twitter; Case Study Sites
Introduction to LinkedIn; The benefits of having a LinkedIn account; Modifying your user profile; Finding colleagues already on LinkedIn; Building your network; Connecting to the people you want – using Referrals; Making Referrals; Using InMail to contact people outside your network; Searching for a Job on LinkedIn; Getting help – exploring the LinkedIn learning centre; Using LinkedIn Applications; Case Study Sites.
Flickr and Picasa
Introduction to Flickr; Setting up a Flickr Account; Using the Take a Tour Facility; Comparing the Free and Pro versions of Flickr; Finding your friends on Flickr; Linking Flickr to your Gmail account; Adding Contacts to your account; Preparing pictures for uploading; Understanding picture formats for the web; Uploading Pictures to Flickr; Using Flickr from a business perspective; Introduction to Picasa; Signing up for Picasa; Uploading pictures; Organising your pictures; Setting up security; Creating Albums; Linking Picasa to Bolgger; Case Study Sites.
Blogs and Blogger
Introduction to Blogs; A brief history of Blogs and Blogging; Creating a Blog – Introduction to Blogger; Registering with Blogger and creating your first Blog; Creating good content for your Blog; Using Templates to format the appearance of your Blog; Publishing your Blog; Uploading pictures and videos to your Blog; Creating links with other Bloggers; Making people aware of your Blog – The use of RSS; Adding an RSS Feed to your Blog; Adding Gadgets to your Blogger account; Comparing Blogger and Word press; Using other Blog software; Case Study Sites
MeetUp and Ning
Introduction to MeetUp; Understanding MeetUp; Registering with MeetUp; Introducing yourself to the MeetUp Community; Finding a Group; Setting up a MeetUp Group; Modifying your account profile; Getting help with MeetUp; Introduction to Ning; Understanding Ning; Signing up for a Ning account; Creating your own Social Network site on Ning; Choosing your Ning URL; Describing your social network; Customizing the appearance of your site; Adding Features to your site; Adding Content to your site – creating a Blog Post; Inviting people to your site; Finding help on Ning; Case Study Sites.
Social Bookmarking – Delicious, Digg and StumbleUpon
Introduction to Social Bookmarking; Understanding how Social Bookmarking Works; Why use Social Bookmarking; Who uses it – the social bookmarking community; Three of the main sites – Delicious, Digg and StumbleUpon; Setting up a Delicious Account; Adding the Delicious buttons to your web browser; Improving the ‘Stickiness’ of your website – getting visitors to come back; Checking your links and keeping everything updated; Third Party Applications; Setting up a Digg account; Setting up a StumbleUpon account; Case Study Sites
Running a Social Media Marketing Campaign
Identifying your target audience; Defining the Goals of your campaign; Defining a Clear Strategy for your Campaign; Knowing your unsanctioned community – what people are saying about you; Defining and Establishing your presence; Engaging your Customers; Deciding on the platforms and tools to use; Deciding on a Media Strategy; Hypersegment your audience; Implementing a Pilot Campaign and analysing the results; Identifying Key Risk Areas; The importance of Landing Pages; Interacting with your customers; Revising your campaign strategy.
Measuring the Success of Social Media Marketing
Understanding Web Metrics and Analytics; Standard Web Metrics; Social Media Metrics; Identifying your current site statistics; Defining what metrics are to be measured – Content, Relevance and Impact; Benchmarking; Identifying your Return On Investment (ROI); Setting Goals; Finding out what sites are actually driving traffic to your website; Deciding on a Web Analytics solution; AWStats and Google Analytics; Introduction to Google Analytics; Setting up a Google Analytics Account; Integrating Google Analytics Tracking Code into your web pages; Setting up Goals in Google Analytics; Other methods of analyzing web metrics.
Any kind of marketing, whether it uses social media sites or traditional media, requires knowledge of basics such as how to connect with people, gather relevant information and market a product or service.
Good command over English language and courses in advertising, PR or online marketing can boost your chances of landing an entry-level job in Social Media Marketing.
India has third largest Internet user population in the world, which is about 100 million. Social networking sites attract about 84% of the web audience in India and about 21% of all the Internet usage time spent collectively online.
social media marketing is considered one of the most affordable advertising platform options available to startups that do not have deep pockets to do multimedia campaigns. Besides, social media marketing allows you to choose your target audience with ease. According a recent estimate by Facebook, out of 600 million phones in India - about 300 million phones are capable of net access, which means that reach and appeal of social networks is only going to increase in the future.
In Social Media Marketing, the starting salary may range anywhere from Rs 3.5 to Rs 8 lakhs depending on your work experience. An MBA degree can help you get a good starting salary too.
Why should I take this course?
Traditional/ offline marketing is very expensive these days. Almost all the companies are looking for ways to target customers easily and effectively. And also consumers are moving to the internet and mobile to buy things. While there is this huge demand in the industry, there is also a lack of skilled professionals to fulfill this demand. Taking this course will train you in the skills that are sought after in the industry and pay well.
Who can take this course?
There is no specific qualification required for this course but minimum requirement is Graduation. Someone who is Internet savvy and is interested in marketing and advertising will benefit tremendously from this course.
I am not very tech-savvy. Are these courses technical?
The courses are though technical involving yourself working on internet but not a programming course where you will not have to learn any coding. All of the Digital Marketing courses focuses on how to, best implementation strategies, techniques of online marketing.
What will I learn in this course?
This course will help you in getting awareness of online marketing and to become an expert internet marketer. You will be able to create and manage online campaigns such that your sites show up higher on Google searches among other things. The course will teach you to use Social Media sites like Facebook and LinkedIn for targeted advertising.
What is the difference between a Professional (Long Term) Course and Short Term Courses like SEO course, SMO Course, Digital Marketing Course, etc..?
Professional (Long Term) course highlights the every aspect of Digital Marketing including SEO, SMO, SEM and other tools. Short term courses focus on in-depth training on that particular concept and strategy.
Does taking the course count as work experience?
Being a Digital Marketing Company, we have actual customers for whom we do Internet marketing. You will get a chance to feel and work on these live projects during the training.
What is the dress code?
While the majority of our students are working professionals, the dress code at our courses is casual.
Do you provide any certification? Is there an exam?
We do provide an IMarks Digital Marketing Course Completion Certificate which will hold value in the industry. Students need to complete an assignment if they wish to acquire certification.
Can I reschedule a missed lecture?
If you miss a session/ module on any of the courses, it is possible to catch up during other sessions once available. All requests must be arranged with admin department via email/ phone. You can also schedule appointment of 15 - 30 mins one to one with faculty if you have any queries or strategies that you might want to discuss.
Where are the courses held?
All our long term and short term courses are held in our corporate office located at Dilsukhnagar, which is a state of the art training facility.
What kind of companies will hire me?
There are several Internet based companies like Google, Yahoo, Rediff, Facebook, LinkedIn, mobile companies, retail and FMCG, Ad agencies and also -Internet based businesses.
Why should I join IMarks Digital Marketing Academy?
IMarks Digital Marketing Academy provides training based on current industry needs. You will get an opportunity to understand today’s online marketing scenario across various industry verticals and also an opportunity to feel and work on live projects.
Do I pay Service Tax on top of the course fees?
Yes. Service Tax is compulsory to pay on top of the course fees.
If you do not find an answer to your question on this page please don't hesitate to email us and we will respond to you as soon as we can.
Fees : Rs. 9,999Start date will be from May 1st.
• Full course fee should be paid in advance
• Discounts are available for bulk registration of more than 3 participants
• Fees once paid are non-refundable and non-transferable