Search Engine Optimisation

Course Overview

Search Engine Optimisation (SEO) is the term used to describe the marketing technique to enhance website’s chances of being ranked in the top results of a search engine. This course provides you with a comprehensive understanding of the principles of SEO and how to implement these techniques and start to get your site to #1 on Google.

Course Details
Objectives & Outcomes

A clear understanding of what they have to do to implement an excellent SEO strategy for your business and understand how Google and the other search engines operate and be in a position to start the process of getting your web site to #1 in Google.

Course Topics
What is SEO
Why do you need SEO?
The current SEO landscape
How people search
Overview of Keywords
Making your web site search engine friendly – using meta tags
Google Webmaster Central Developments
Linking Strategies
Innovative techniques for building inbound links
Video Optimisation
Overview of Terminology
Optimizing your Web Site
Creating Content
Developing a Link Strategy
Top 10 SEO Tips
What not to do
How to use Blogging as an SEO tool
The importance of hosting
Localization and getting found in Local Search
Staying out of trouble with search engines

Who Should Attend?

The course has been designed for those who have little previous experience of online advertising and who want to get started in implementing display advertising campaigns. The course is ideal for those with responsibility for developing or implementing an organization’s online strategy, including senior management, marketing managers, communication specialists, webmasters and IT managers and personnel.


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