Browse Short Courses
- Display & Banner Advertising
- Google Adwords
- Introduction Digital Marketing
- Mobile Marketing
- Social Media Marketing
- Google Analytics / Google Webmasters
- Email Marketing
- Planning Your Digital Campaign
- Lead Generation and Customer Retention
- Linkedin for Business
- Affiliate Marketing
- Search Engine Optimisation
Search Engine Optimisation (SEO) is the term used to describe the marketing technique to enhance website’s chances of being ranked in the top results of a search engine. This course provides you with a comprehensive understanding of the principles of SEO and how to implement these techniques and start to get your site to #1 on Google.
Objectives & Outcomes
A clear understanding of what they have to do to implement an excellent SEO strategy for your business and understand how Google and the other search engines operate and be in a position to start the process of getting your web site to #1 in Google.
Who Should Attend?
The course has been designed for those who have little previous experience of online advertising and who want to get started in implementing display advertising campaigns. The course is ideal for those with responsibility for developing or implementing an organization’s online strategy, including senior management, marketing managers, communication specialists, webmasters and IT managers and personnel.