Pay Per Click Marketing

Increase Search Engine Driven Traffic Immediately with Online Advertising

Pay-Per-Click (PPC) Advertising is a great way to quickly drive targeted traffic to your website. Instead of paying upfront for placing your Ad on the search engines, you are only charged when someone actually clicks on your keyword-targeted Ad. Google, Yahoo and Bing all offer PPC Advertising on their search engine result pages (SERPs), and can feed your ads to smaller search engines to expand your reach.

Benefits of PPC Advertising

The benefits of PPC advertising far outweigh the costs. Get targeted traffic to your website that's looking for your products and services. It's easily measurable (all the search engines provide conversion tracking), and it often yields a great return on investment (ROI).



Course Details

Pay Per Click and Google AdWords

What is Sponsored Advertising?; Questions you should ask before setting up a Sponsored Advertising Campaign; Types of Sponsored Advertising; Pay-Per-Click Advertising, Pay-Per-Impression Advertising; Pay-Per-Action Advertising; Google AdWords; Setting up an AdWords Account– Types of AdWords Accounts; Monitoring your campaigns; Managing your AdWords Account – Billing, Reporting; Writing Good AdWords Advertisements; Understanding the Importance of Good Landing Pages; Google AdSense; Setting up an AdSense Account; How to integrate AdSense into your website; Setting up an Account; Managing your Account – Billing and Reports; The AdCentre Tools Tab; Click Fraud – Types of Click Fraud.

Measuring your results – Web Metrics

The Importance of Analysing your Web Traffic; Measuring Search Traffic; Knowing what Metrics are important for you; Using AWStats to track web traffic; Google Analytics; Integrating Google Analytics code in your website; The Google Analytics Keywords Report; Measuring the Bounce Rate and understanding its importance; Setting Goals in Google Analytics; Using Goals to measure ROI; Using Filters in Google Analytics– specifying your web metrics; Setting up and Customizing Reports in Google Analytics; Setting up and maintaining User Accounts in Google Analytics; Mobile Reporting in Google Analytics.

Things that might adversely affect your SEO

Using automatic linking software and websites; Doorway Pages; Meta Jacking; Keyword Stuffing; Page Cloaking; Link Farms; Spamblogs, Page Highjacking; Linking to bad sites and span sites; Using standard Titles and Meta Tags through your website; Spreading duplicate content throughout your site; Creating a site entirely in Flash; using Frames in your site; Understanding how search engines recognise Forms.

Working with SEO Plug-Ins

Introduction to SEO Plug-Ins; Installing the Google Toolbar; Installing the Alexa Toolbar; Optimizing Titles with the WordPress Title Tag Plug-In; Optimizing Descriptions with the WordPress Description Tag Plug-In; Creating Sitemaps with the WordPress Sitemap Generator; Using the Permalink Redirect Plug-In; Building sitemaps using XML-Sitemaps.com; Creating sitemaps using Site Map Creator software.

Online Marketing
Doing Business on the Internet>

Doing Business on the Internet, The Benefits of Digital Marketing # Online Marketing Planning, Key Concepts in Internet Technology, Business Models on the Internet, Online Market Research.

Analysing the Web

Website Hits, Website Page View Analytics, Recording Online Visitor Statistics, Time of Visit to website, Keyword Phrase Used, Website Arrival and Exit Pages, Log file versus Page Tagging, Web Click Tracks and Google Analytics, Benefits of Web Analytics.

Promoting Your Website

Promoting your Website, Online Promotion Techniques, Web 2.0, Services & Applications, Email Marketing, Online Advertising.

Google Adwords
Google AdWords and Online Advertising: The Basics

Where did it all begin? Google Adwords essentials: Why use Google AdWords?,Google AdWords Basic terminology, Getting started with Google AdWords, The Google world and AdWords, The difference between Sponsored Listings and Organic Listings, The Pay-Per-Click revolution, Google AdWords and Direct Marketing.

Tour of Google AdWords Environment

Benefits of AdWords: Relevance, Return on investment (ROI) and Reach, Targeting the right audiences, Keywords and placements, The power of positioning with Ad Rank, Paying for results only, Discount features, Avoiding speculation.Features of AdWords: Accessibility via Search and Content Networks, Ad performance and monitoring, Quality Score and Click-Through Rate (CTR), Report Centre, Conversion tracking.Google AdWords Statistics explained: The Snapshot Screen, The All Online Campaigns view.

Creating and Managing a Google AdWords Account

Different editions: Starter versus Standard, Opening a new Google AdWords account, Google AdWords: Organizing and Managing the Account, The Google AdWords Campaign Management Tab.

Building an Google AdWords Campaign

The Online Marketplace, Online Profitability Predictions, Online Marketing Trends, Positioning an Online Business Strategically, Building a Google AdWords Campaign from scratch, Setting up Your Google AdWords Campaign for Success, Common Mistakes to avoid when Setting up Google AdWords Campaigns.

You must be a self-starter, able to plan your time and prioritise effectively.

This is not a ‘handle turning’ position. You should be able to think in a creative way in order to help achieve success for both yourselves and your customers and to help to keep your day-to-day work interesting, challenging and varied.

Excellent English vocabulary and grammar is a must, as is the ability to analyse and understand sets of data. There will be a good deal of spreadsheet work involved.

You must be comfortable with the idea of dealing with customers at varying levels of seniority, both face to face and over the phone.

The salary package may range anywhere from Rs. 2 - 6 lakhs per annum (gross pay)

Why should I take this course?

Traditional/ offline marketing is very expensive these days. Almost all the companies are looking for ways to target customers easily and effectively. And also consumers are moving to the internet and mobile to buy things. While there is this huge demand in the industry, there is also a lack of skilled professionals to fulfill this demand. Taking this course will train you in the skills that are sought after in the industry and pay well.

Who can take this course?

There is no specific qualification required for this course but minimum requirement is Graduation. Someone who is Internet savvy and is interested in marketing and advertising will benefit tremendously from this course.

I am not very tech-savvy. Are these courses technical?

The courses are though technical involving yourself working on internet but not a programming course where you will not have to learn any coding. All of the Digital Marketing courses focuses on how to, best implementation strategies, techniques of online marketing.

What will I learn in this course?

This course will help you in getting awareness of online marketing and to become an expert internet marketer. You will be able to create and manage online campaigns such that your sites show up higher on Google searches among other things. The course will teach you to use Social Media sites like Facebook and LinkedIn for targeted advertising.

What is the difference between a Professional (Long Term) Course and Short Term Courses like SEO course, SMO Course, Digital Marketing Course, etc..?

Professional (Long Term) course highlights the every aspect of Digital Marketing including SEO, SMO, SEM and other tools. Short term courses focus on in-depth training on that particular concept and strategy.

Does taking the course count as work experience?

Being a Digital Marketing Company, we have actual customers for whom we do Internet marketing. You will get a chance to feel and work on these live projects during the training.

What is the dress code?

While the majority of our students are working professionals, the dress code at our courses is casual.

Do you provide any certification? Is there an exam?

We do provide an IMarks Digital Marketing Course Completion Certificate which will hold value in the industry. Students need to complete an assignment if they wish to acquire certification.

Can I reschedule a missed lecture?

If you miss a session/ module on any of the courses, it is possible to catch up during other sessions once available. All requests must be arranged with admin department via email/ phone. You can also schedule appointment of 15 - 30 mins one to one with faculty if you have any queries or strategies that you might want to discuss.

Where are the courses held?

All our long term and short term courses are held in our corporate office located at Dilsukhnagar, which is a state of the art training facility.

What kind of companies will hire me?

There are several Internet based companies like Google, Yahoo, Rediff, Facebook, LinkedIn, mobile companies, retail and FMCG, Ad agencies and also -Internet based businesses.

Why should I join IMarks Digital Marketing Academy?

IMarks Digital Marketing Academy provides training based on current industry needs. You will get an opportunity to understand today’s online marketing scenario across various industry verticals and also an opportunity to feel and work on live projects.

Do I pay Service Tax on top of the course fees?

Yes. Service Tax is compulsory to pay on top of the course fees.

If you do not find an answer to your question on this page please don't hesitate to email us and we will respond to you as soon as we can.

Duration
1 Month

SESSION HOURS
1 Hour/Day

Fees : Rs. 9,999

Start date will be from May 1st.

Note:
• Full course fee should be paid in advance
• Discounts are available for bulk registration of more than 3 participants
• Fees once paid are non-refundable and non-transferable


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