Browse Short Courses
- Display & Banner Advertising
- Google Adwords
- Introduction Digital Marketing
- Mobile Marketing
- Social Media Marketing
- Google Analytics / Google Webmasters
- Email Marketing
- Planning Your Digital Campaign
- Lead Generation and Customer Retention
- Linkedin for Business
- Affiliate Marketing
- Search Engine Optimisation
Mobile marketing is one of the fastest moving sectors of digital marketing. This course provides you with a solid understanding of the rapid evolution of mobile marketing landscape. Here we look at how content needs to be displayed for mobile devices, the methods available for deploying content for mobile devices and the impact this has on the design. You will also understand how the user requirements are different in the mobile context and what the future holds and mean for your business.
This course will provide you with a solid understanding of the various mobile marketing technologies and examine the media’s rapid evolution and fundamental shift in how we access information today. This course will allow you to appreciate the benefits and opportunities of mobile and how it fits into the Marketing mix.
Objectives & Outcomes
This course is an ideal introduction to this emerging mass media, covering best practice, data protection guidelines and mobile strategy deployment.
Who Should Attend
Anybody with responsibility for developing or implementing an organization’s online strategy with specific interest in mobile marketing. This will include senior management, marketing managers, communication specialists, webmasters and IT managers and personnel.