Mobile Marketing

Course Overview

Mobile marketing is one of the fastest moving sectors of digital marketing. This course provides you with a solid understanding of the rapid evolution of mobile marketing landscape. Here we look at how content needs to be displayed for mobile devices, the methods available for deploying content for mobile devices and the impact this has on the design. You will also understand how the user requirements are different in the mobile context and what the future holds and mean for your business.

This course will provide you with a solid understanding of the various mobile marketing technologies and examine the media’s rapid evolution and fundamental shift in how we access information today. This course will allow you to appreciate the benefits and opportunities of mobile and how it fits into the Marketing mix.

Course Details
Objectives & Outcomes

This course is an ideal introduction to this emerging mass media, covering best practice, data protection guidelines and mobile strategy deployment.

Course Topics
SMS marketing
Mobile Internet
Mobile Applications
Mobile Advertising
mCommerce
Mobile Coupons
Bluetooth and Proximity Marketing
QR codes
Emerging Mobile Technologies
Where mobile fits within the marketing mix
Integration with traditional media

Who Should Attend

Anybody with responsibility for developing or implementing an organization’s online strategy with specific interest in mobile marketing. This will include senior management, marketing managers, communication specialists, webmasters and IT managers and personnel.


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