LinkedIn for Business

Course Overview

DLinkedIn is the world’s largest professional network with over 160+ million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.

Course Details
Objectives & Outcomes

This course provides you with the best foundation available in all of the main theories, concepts, techniques and application expertise required to effectively develop, plan and implement your LinkedIn campaigns

Course Topics

This course is divided into 4 sections, as follows:

Section 1
Building 100% profile (Recommendations and Testimonials)
Setting up and managing the Company Page The 5 methods to develop a personal network of prospects
Adding Video and Slideware to your profile
Giving and Getting Recommendations
How to engage with connections in your Company Page
Finding and attracting contacts an connections

Section 2
6 ways to develop your personal and business network of prospects and
Finding and following Companies
Finding Groups to connect
Creating & Adding
Populating your
Engaging with third-party Groups

Section 3
Running an Event / Webinar/ Seminar using LinkedIn as the marketing and delivery
Promoting your own Event/ Seminar/
Third party app’s that compliment your LinkedIn development efforts

Section 4
Building a LinkedIn Group (Market research, surveys, branding, profiling, relationship building, local and National visibility within your business
Contra / pro bono supplier
Tips & Tricks to continue to get the most out of LinkedIn

During this course you will learn the following:
You will learn how LinkedIn is now such an integral part of the professional sales and marketing landscape.
We will help you to create the best profile possible (to attract and generate business traffic)
How to improve your personal and company brand, awareness, sales and, ultimately, profits.
How to identify and reach key business decision makers
How to start conversations through LinkedIn
How and what to communicate through your LinkedIn community
Throughout this course you will learn how to engage with your “links” in a meaningful way.

Who Should Attend?

This course is for both sales and marketing people who need to understand how to use LinkedIn to develop their professional profile. This course is for people who are finding it increasingly difficult to find new clients and opportunities. Selling and marketing has rapidly moved online and LinkedIn can be one of your best prospecting tools.


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