Browse Short Courses
- Display & Banner Advertising
- Google Adwords
- Introduction Digital Marketing
- Mobile Marketing
- Social Media Marketing
- Google Analytics / Google Webmasters
- Email Marketing
- Planning Your Digital Campaign
- Lead Generation and Customer Retention
- Linkedin for Business
- Affiliate Marketing
- Search Engine Optimisation
Digital Marketing (also Online Marketing, Internet Marketing or Web Marketing) is a collective name for marketing activity carried out online, as opposed to traditional marketing through print media, live promotions, TV and radio advertisement.
The rapid growth of Digital Marketing Industry is a direct consequence of the global phenomenon that is the Internet, and effectiveness of Digital Marketing channels in generating revenue and awareness. Digital Marketing offers rather realistic costs (particularly important for MSME and start-ups), accurate targeting and excellent reporting.
Objectives & Outcomes
You will have a clear understanding of the changes that are taking place in marketing and how digital is affecting almost all aspects of marketing decision making. You will understand how digital marketing must become a vital part of your overall marketing mix.
This course explains and demonstrates the power of the internet and how to harness these changes as the relationship between organizations and customers define the way we live. We will be showing how you can apply digital concepts across the marketing function in any business. Topics covered:
Who Should Attend?
Anybody with responsibility for developing or implementing an organization’s online strategy, including senior management, marketing managers, communication specialists, webmasters and IT managers and personnel.