Google Analytics

Course Overview

Your digital marketing is only as effective as the analytical insights derived from your online activities. This course guides you through web analytics and other data sources to better understand site visitor characteristics and behavior. This is a very interactive, practical module which will help you to understand how to get the most from you website analytics. You will then be in a position to identify areas that require improvement and measure the impact of changes implemented.

Course Details
Course Overview

Google Analytics has revolutionized how we measure traffic through our websites, from understanding where our visitors come from through to providing detailed analysis on our online financial transactions. Successful organizations today are leveraging the power of web analytics to realize the full potential of their web sites, developing and maintaining deeper client relationships that create measurable value to the business. You will learn key concepts, tools, techniques and practices of web analytics using Google Analytics.

Objectives & Outcomes

A clear understanding of how to measure and monitor their online traffic. Using this information, you should be able to update your marketing campaigns to drive increased traffic to your business.

Course Topics
Understand the benefits of using website analytics
Recognize and use the data provided by web analytics packages
Google Analytics interface
Analytics terminology
Implement, configure and use Google Analytics
Use web analytics to improve your website
Key Performance Indicators (KPIs)
Top 5 Areas to focus on for your business
Key tools and diagnostics based on different web site objectives
Reporting

Who Should Attend

Anybody with responsibility for developing or implementing an organization’s online strategy, including senior management, marketing managers, communication specialists, webmasters and IT managers and personnel.


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