Affiliate Marketing

Course Overview

Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts. Examples include rewards sites, where users are rewarded with cash/ gifts, for the completion of an offer, and the referral of others to the site. The industry has four core players: the merchant (also known as 'retailer' or 'brand'), the network, the publisher (also known as 'the affiliate'), and the customer.

Course Details
Objectives & Outcomes

A clear understanding of affiliate marketing. You should understand how affiliate marketing can become a vital and rewarding part of your overall digital marketing strategy.

Course Topics
What is affiliate marketing? Definitions
Where do it sit as a part of the online marketing mix?
What is an affiliate?
Who is the merchant?
The affiliate network
Tracking technology
Affiliate marketing SWOT
Advertiser benefits
Affiliate marketing safeguards
Advertiser questions
Research
Constructing your affiliate programme
Options, Payments & Commissions
10 steps to affiliate success
Setting up your affiliate account
Affiliate platform functionality
Strategic search affiliates
Affiliate examples
What else can an affiliate network offer?
The future

Who Should Attend?

This course will be highly relevant to anybody with responsibility for developing or implementing an organization’s online strategy, including senior management, marketing managers, communication specialists, webmasters and IT managers and personnel.


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